On the ground, I’ve been able to build brands across the digital sports media landscape by combining a consistent, calculated posting strategy as well as an eye for emerging platforms.
CAMPBELL MARKETING & COMMUNICATIONS – PUBLIC RELATIONS INTERN
Supported public relations and digital communications initiatives for Ford Racing through Campbell Marketing & Communications, contributing to national-level motorsports coverage across multiple disciplines during the 2025 season.
Worked alongside PR staff to organize and distribute 30+ time-sensitive press releases for same-day delivery to media partners across IMSA, NASCAR, NHRA, and related series. Created and captured short-form video content for Ford Racing’s social media platforms, contributing to audience engagement across an Instagram and TikTok following of 1.9 million.
Assisted with media outreach strategy by generating targeted distribution lists to support key announcements, including Ford Racing’s 2025 in-house Hypercar team launch. Outreach efforts contributed to ten additional media outlets reporting on the announcement.
Formula Race Promotions – On-Site Communications Staff
Served as primary on-site communications contact for Formula Race Promotions’ F1600, F2000, and Atlantic Championships, supporting public relations, social media, and broadcast-facing communications. Led real-time content and messaging during race weekends, contributing to a seven-fold increase in social media reach across the series from 16,500 social impressions in 2024 to 119,000 in 2025.
Developed and implemented the first internal analytics reporting framework within the communications department, providing structured performance tracking for scheduled content and informing future coverage strategy. Oversaw broadcast research responsibilities and contributed on-air as an analyst, delivering contextual insights on drivers, teams, and championship storylines.
Maintained consistent coordination with series officials, racing teams, and media partners to ensure accurate, timely communication across platforms throughout the season.
Eddie Fuhrer Media 